WhiteCross Systems, a provider of outsourced analytical and reporting services to media and telecommunications companies, announced a strategic partnership yesterday with Brightbox, a United Kingdom-based marketing agency, to deliver analytically enhanced direct and brand marketing services to their shared customers.
The Web analytics service from WhiteCross, San Francisco, will be offered as part of Brightbox's customized marketing services. It will offer Internet companies customer-centric technology and programs to increase customer retention and acquisition.
WhiteCross' services are designed to help senior management understand customer needs online and offline. Executives are given a view of their customers' behavior in relation to their products and services.