White Paper: Wireless Promotions: Future vs. Fantasy

You’ve been lied to, and not for the first time. You’ve been swept into the wireless hype and are searching for a future that doesn’t exist. You’ve heard that in the future, a person will walk by a Starbucks and her phone will go off. The beeping from the phone will reveal a discount that the consumer can take into the store for an immediate purchase.

It’s not going to happen for a number of reasons. Nor will you be able to “surf the Web” from the phone the same way you do now on your computer. For that matter, you’re likely to use the voice side of your phone much more frequently than the data side.

Oh, yeah, and that rumor you heard about India, China and the European Union being an accurate forecaster of U.S. trends? Think again.


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