Generally speaking, it's good to have options. But occasionally, having too many alternatives can be a curse, not a blessing. When searching for an e-mail service provider, there's no shortage of choices, but selecting the right ESP from a staggering array of candidates can be a daunting task.
Yet, in an age where it's increasingly challenging to deliver mail to recipients' inboxes and not their spam folders, making the right decision is more critical than ever before. So, to help you and your “perfect match,” we've provided a list of factors you should consider before choosing an ESP.