As many of you know, DM News publishes new-to-market, newly selectable or newly managed lists in its weekly print edition or at the bottom of the e-mail daily newsletter on a first-come, first-serve basis.
The response we get is overwhelming. And we encourage everyone with new lists – be they postal, e-mail or insert programs – to keep them coming! The variety and abundance of lists we get each week is testament to the growth of the DM industry and the hard work that owners, brokers, managers and mailers are doing to keep the market vibrant and profitable.
Conversations I’ve had with many of you either through e-mail or on the phone echo the same theme: “Where’s my list? When is it going to run? How could you forget about me and my list company?”
The answer is we haven’t forgotten you. We want to publish your list. However, here are the top three obstacles that can get between your list and the printing press:
1. Arriving slow to the editorial staff
A list that is mailed or sent to a specific editor or sales person rather than [email protected] goes through one extra step before being seen by an editor. It either waits in our mail room or someone’s personal e-mail in-box before being passed on to the right person. By sending it straight to the list e-mail, you guarantee it will be seen quickly be the right person, regardless of staff absences or lost mail.
2. Ambiguous labels
DM News only publishes new-to-market, newly selectable or newly managed lists. We do not publish changes in pricing, counts or addressing. Sometimes we get lists or data cards that do not clearly identify what aspect of a file has been updated. The best practice is to label the change in the subject line of your e-mail.
3. Batch of e-mails from the same source
DM News makes an effort to print a variety of lists from a variety of list companies. Sending us a data card for each iteration of a owner’s list slows down our process and does not increase your company’s chances of publication.