When Women Thrive, Businesses Win

In celebration of our 2015 Marketing Hall of Femme honorees, Direct Marketing News teamed up with global consultancy company Mercer yesterday afternoon to host a tweet chat about female empowerment in marketing.

DMN Editor-in-Chief Ginger Conlon, along with 2015 Marketing Hall of Femme inductee and Mercer CMO Michelle Bottomley, hosted the chat and drove the discussion on topics including women’s indisputable potential in marketing and female leadership and the specific skills women can bring to the (boardroom) table.The tweets were rapid—and fervent. Bottomley and several other Hall of Femme honorees also tackled topics such as women’s internal value and what businesses stand to gain with their support of lady professionals.

Here are some highlights from the virtual event. Check out the hashtags #MktgFemme and #WhenWomenThrive to follow the entire discussion.

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