When good ads go bad

After a horrific attack on one of its buses in Canada, Greyhound is scrambling to remove a potentially offensive ad campaign it ran in that country.

This isn’t the first time a seemingly innocuous ad campaign will be rendered ironic by a shocking turn of events, and it won’t be the last. It’s impressive that Greyhound was able to catch the ads and begin the process of removing them so quickly. Today, the slightest missteps in advertising — no matter how unintentional — can be picked up quite quickly.

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