Wheelhouse Corp., Burlington, MA, is offering companies a customer relationship management product on a limited basis to test-drive the technology and provide initial ROI results before committing to a particular platform.
The Marketing Application Pilot is one of several Wheelhouse services designed to help large corporations enable revenue-generating CRM initiatives.
Customized to each client's implementation requirements, the pilot lets companies design, stage, manage and test a marketing-led CRM system based on platforms from Wheelhouse partners such as E.piphany, MarketSoft and MicroStrategy.
Clients execute a series of marketing campaigns designed to determine the system's ROI over a defined period. The pilot is designed and implemented over 10 to 14 weeks, followed by a six- to 12-month program that includes executing campaigns that contain testing and relevant analytics.
For more information, visit www.wheelhouse.com or contact Wheelhouse at [email protected] or 781/505-3000.