The Address is More Than Just a Physical Location. There is a wealth of data in the simple address. It can help support card fraud detection, it can give insight into activity down to the zip code, and can help build dynamic geocoded profiles that result in high performing digital campaigns. GrayHair’s team of experts will discuss ways to use Direct Mail First to mix traditional communications with digital to reach your customers and prospects.
Some points that will be discussed:
- Learn the different types of profile characteristics and how to apply them
- Learn how geo-coding really works, and when and where it works best.
- Learn how unlock your current direct marketing operations systems and data for successful digital efforts.
- Learn how data viz analytics can help tell the story of a successful campaign to all audiences within your organization.
