Today’s news briefs from around the marketing tech world:
– IBM launched a press tour touting the new home of its Watson Artificial Intelligence Engine, which could have implications on customer analytics and CRM.
TechCrunch was there:
“The London-based startup Red Ant is using Watson as a customer relationship management tool over a mobile app; Dedham, Mass.-based Reflexis has Watson providing real-time alerts to store managers, while Emeryville, Calif.-based Sellpoints has taken Watson’s near infinite understanding of data and turned it into a way to link consumer questions with products on a company’s site.”
– ProductHunt, the newest way to find the next great social network or mobile app, has raised $6.1 million from Andreessen Horowitz, Reddit co-founder Alexis Ohanian and others, according to The Verge. While many of the startups and products featured on the site tend to lean towards consumer products, it could become the new place to get on the ground floor of marketing tech as it expands.
– Kenshoo has announced plans to IPO. Bloomberg reported that the provider of predictive marketing software annual sales are in the $50M – $100M range and the company is nearly profitable, according to CEO Yoav Izhar-Prato.
– The National Retail Federation has posted a case study on how shoe retailer Aldo uses SalesForce Mobile Clienting and ExactTarget to better track customer preferences