What You Need to Know Oct 28: Salesforce, Twitter Earnings and Social Logins

Twitter’s earnings met expectations but still underwhelmed.

Salesforce announced its next big initiative: software for healthcare.

Gigya found that Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices.

CIO.com surveyed the upcoming battle between CIOs and marketing executives as marketing technology gains greater importance, referring to marketing technology as “shadow IT”.

Kim Kardashian shared some social media tips at Recode’s Mobile conference.

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