What You Need to Know Oct 24: Adobe, IBM and Spring.me

AdAge has an interview with Brad Rencher, general manager of Adobe’s digital marketing business, on the heels of Forrester’s recent appointment of Adobe as the top marketing cloud provider.

Many marketers still prefer selecting best-in-breed products as opposed to going with a full suite from one company, Mr. Rencher readily admits. But, he said, some are coming around. “I wouldn’t say the whole market is coming there, but the early adopters saying, ‘You know what, I’m done. Give me the marketing cloud, give me all the capabilities.'”

Spring.me, the pivot from early Q&A site Formspring.me, raised $5M in debt and equity. It aims to be a social network where users can “engage in Q&A discussions and group chats, share photos and opinion polls, and send private messages,” according to TechCrunch.

Re/code asked if IBM should break into two companies. Arik Hesseldahl wrote:

If IBM is to have a future, that future is in the cloud; its combined cloud operations are on the way to eclipsing its traditional computing hardware business as early as next year.

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