What You Need to Know Oct 23: Bad marketing automation, Cision, and CMO’s marketing tech challenges

eConsultancy has some examples of how marketing automation can go wrong, including auto-tweeting, eCommerce related products and incorrectly targeted e-mail.

Cision has wasted no time post-merger, acquiring British rival Gorkana. PRWeek (sub required) has the scoop.

Twitter’s recently announced Fabric aims to be mobile developers’ preferred tool suite and a Trojan Horse to get its MoPub ad service beyond its core fans to all mobile phone users. But many pointed out Twitter’s spotty record with third-party developers.

The CMO Council released a report finding that 56% of CMO respondents did not have adequate marketing technology strategy in place. 

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