What You Need to Know Oct 17: Facebook, Twitter and Google

Google reported Thursday that its paid clicks increased 2% from Q2 2014 and 13% year-over-year. Internet Retailer has the story.

McDonald’s announced it will be rolling out over 14,500 Facebook pages, in order to equip individual restaurants with the opportunity to interact directly with their customers. 

Twitter announced late last night that it will begin testing a feature that shows Tweets in users timeline from people they are not following. Initial responses from users expressed concern

Facebook and Salesforce released a case study that followed a US online apparel company’s two-week marketing campaign using their customer data to sync up Facebook News Feed ads and email. 

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