What You Need to Know Oct 16: Pinterest, SEM, and Dreamforce

ZDNet went to Dreamforce and came away wondering if customers are ready for truly integrated cloud-based services across their entire business.

An Internet Retailer survey found that 83.1% of respondents reported an increase or no change in their search marketing budget, while only 16.9% reported a decrease. Full methodology found here

Forbes went longform on Pinterest, finding the company primed for great success after launching an ad product.

Pinterest isn’t yet five years old, but among women, who make up over 80% of its users, it’s already more popular than Twitter, which has a market capitalization of more than $30 billion.

VentureBeat examined cloud marketing platform Integrate and found it was growing 20% a month.

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