What You Need to Know Nov 25: An expensive DM fail, Candy Crush and Contributor

C-Net has a case study on how Candy Crush Saga conquered Facebook through its video ads

Google’s new Contributor service where users can pay a monthly fee to avoid seeing online ads launched

Question asked: 500 million people visit Twitter without logging on. How can the company monetize them?

Twitter CFO Anthony Noto sent a vague Tweet last night about an acquisition target that was intended to be a DM. The speculation continues today: Who are they looking to buy?

Looks like Twitter’s CFO just had the first-ever M&A DM fail. pic.twitter.com/AuLxVOBJED

— Kevin Roose (@kevinroose) November 24, 2014

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