What You Need to Know Nov 20: Salesforce earnings, Data in the enterprise and b-2-b marketing trends

Salesforce released its Q3 earnings yesterday with a 28% increase on sales and a higher EPS than predicted. Despite that, the stock fell in after hours trading and this morning.

Joe David, CEO of Webtrends, discussed on Entrepreneur.com the rise of new data roles within the enterprise.

With the ever-rising number of data-driven technologies in the marketplace, decision makers have now grasped that using data intelligently is no fad.

Circle S Studio predicted seven b-2-b marketing trends to watch in 2015, including pay-for-play amplification and microtargeting and personalization.

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