What You Need to Know Dec 3: Tumblr, Act-On, Facebook and IBM-WPP

Tumblr announced new actions users can take on the social network, including ““buy”, “browse”, “pledge”, or “do something.” When users share a link from Do Something, Etsy, Kickstarter, or Etsy, it will display one of the above buttons.

WPP has signed IBM to a seven year, $1.25B deal to handle all of its cloud-related operations.

Act-On has partnered with Vidyard to bring video tracking by contacts across all distribution channels. Clients will now be able to track what videos individual leads watch and for how long.

And Facebook offers new buying, video & targeting options for mobile app ads.

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