What You Need to Know Dec 1: November sales, Google critique and the SaaS life of a startup

Startup Sawhorse Media published a list of its annual SaaS costs, which included a number of marketing technologies. The company uses Hootsuite for social media management, Mailchimp for e-mail lists and Mailgun for programmatic e-mails. The company encouraged more startups to send their itemized costs, which it said it would publish anonymously. 

Former Google UX designer Chris Messina diagnosed the company’s problems in a Medium post. 

Why did the world need another Facebook, unless to benefit Google by making their ad targeting more effective? Why wasn’t Google+ one of Google’s famous moonshots, intended to improve personal social networking by 10x? Why did they take a conventional approach to social networking rather than think about about [sic] what controls people might need in the next 5–10 years in their digital lives? 

Adobe reported that purchases in November were the highest of all time, including record-setting days on Thanksgiving and Black Friday. Purchases through mobile devices increased from 21% last year to 29% this year.

And finally, TechCrunch takes a look at the war between Facebook, Twitter and Google for app-install ads.
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