Paths to purchase are like seasons—they’re constantly changing. A customer may be in the brand awareness phase one minute and the research phase the next. But one thing is for sure: Shoppers don’t want to be raked into the same pile as everyone else. They expect personalization in all channels and want seamless experiences across digital and physical realms. And when these two requirements are met, the results are as sweet as a freshly baked apple pie.
Retail Touchpoints and Magnetic’s survey of 100 retail executives and 200 U.S. consumers shows just how tasty it can be for retailers when customers fall for personalization.
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