Equipment manufacturer Bayou Fitness, Shreveport, LA, appointed Western Creative Inc. as its agency of record.
The 9-year-old Redford, MI, agency will produce a 30-minute infomercial for Bayou Fitness' flagship Total Trainer home gym product. The infomercial will air nationwide, featuring celebrity testimonials.
Total Trainer is designed as an all-in-one home gym for full-body strength training and Pilates workouts. Bayou Fitness claims the product has multiple levels of resistance for all fitness levels, with a compact design for easy storage. Total Trainer competes with leading home gyms, including the Total Gym.