West Teleservices hired for DRTV campaign

West Teleservices, Omaha, NE, will handle inbound sales for an infomercial campaign promoting botanical skin care products marketed by Summit Environmental Corporation Inc., Longview, TX.

The campaign will begin test market airings Feb. 3. West Teleservices, which employs more than 1,500 agents nationwide, will fulfill orders from those who respond to the infomercials and will offer upsells, payment plans and an automatic monthly reorder program as well.

The infomercial was produced by The Video Agency, Universal City, CA.

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