Weider Selects SF Interactive

Weider Interactive Networks Inc. appointed SF Interactive, San Francisco, to handle online marketing.

The 5-year-old agency will be responsible for strategic consulting, creative development and media planning, buying and analysis for Weider's Optimize Fitness Systems and iShape online exercise and nutrition planning products.

Weider Interactive is an affiliate of Weider Publications Inc., publisher of magazines such as Shape, Men's Fitness, Muscle & Fitness and Natural Health. Weider Interactive runs the Fitness Online Network, the online portal for the group's publications.

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