Websplit.com, which offers free downloadable software that lets consumers view up to nine Web sites at one time, is in the midst of its soft launch. The new application's advantage to marketers is that it can monitor consumers' clicking habits.
It is a new medium in which companies can test their site's graphics, content and other features, said Ariel Haroush, CEO of Websplit.com, New York. “By combining consumers' activity and the information given to us during registration, we can track consumers' preferences.”
This is accomplished through the site's Dynamic Database. For example, if the data on a Web site is refreshed and a large number of viewers looking at the page click on it, the database knows. This allows sites to test different offerings, said Haroush. “We can provide them something they didn't have before. They can see why a consumer prefers a specific Web site over another and what is the trigger for a user that made them click this site, not the other site.”
Sites that offer the Websplit download will have the advantage of being the center site whenever a consumer uses the software.
The site has aggregated 2 million trackable consumer bookmarks in six weeks. The company will launch a number of viral marketing campaigns in the near future to generate new members. One message will include a game in which a consumer can win a large cash prize.