AMVETS, a leading veterans organization, hired WebAdvantage.net to run a pilot online media campaign.
The effort aims to build awareness of AMVETS, the services it offers to veterans and the benefits of membership. WebAdvantage.net will handle campaign strategy, online media planning and buying, ad production and campaign analysis.
Founded in 1944, AMVETS helps veterans who have served since World War II, active military personnel and National Guardsmen in getting their earned entitlements. AMVETS service officers recovered more than $455 million in benefits for the nation's veterans during the past year.
WebAdvantage.net, Havre de Grace, MD, will conduct the pilot in southern California. The 6-year-old firm specializes in search engine optimization and paid search campaigns, e-mail marketing and online advertising.