We Learn From the Best (Marketers, That Is)


Direct Marketing News’s annual Marketing Hall of Femme event celebrates senior female marketers across industries. We’re thrilled to honor the 2016 inductees at an awards luncheon today, and be inspired by it—to take the opportunity to applaud women in marketing who have shared their advice with our readers throughout the year. Doing so is especially important considering that the percent of female executives who take on this male-dominated field is small. According to a 2016 Grant Thornton International Business Report, only 11% of women in senior management are CMOs.

Our salute to these leading ladies includes a new video series that highlights the careers and advice of previous Marketing Hall of Femme winners. View our first two segments—starring Mish Fletcher senior partner and worldwide managing director, marketing, for OgilvyOne Worldwide and Emma Carrasco CMO and SVP of audience development for National Public Radio (NPR)—here:


Another way we share female marketers’ expertise is through our advice column, This Is How We Do It. We’ve had 20 women contribute articles since its launch. These heavy hitters hail from myriad industries, including: Farrah Bezner, marketing director of Halls and Candy at Mondel?z International, who shares Sour Patch Kids’ secrets for marketing to teens and millennials; Sydney Williams, global social and digital marketing manager for GE, who provides examples of how the B2B company leverages storytelling and social; and, DonorsChoose.org CMO and 2016 Hall of Femme inductee Katie Bisbee, who explains how nonprofits can adopt a retail strategy. These contributors give readers a behind-the-scenes look at their companies’ marketing.

Curious to see how other brands, such as OPI, Teach for America, and Under Armour Connected Fitness are reaching their target audiences? Scroll below the Related Articles to read the posts from our female contributors.

And remember: Empowering women in marketing isn’t just an annual occasion; it’s a 365-day mission that all companies should partake in.

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