Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, said yesterday that it was appointed list manager for the Primedia Business Magazines & Media postal, telemarketing and e-mail subscriber files, effective April 4.
Primedia Business Magazines & Media reaches 3.2 million business people in 20 business segments including agribusiness, communications, electrical/public services, entertainment, marketing and transportation. Publication titles include Registered Rep., Farm Press, Fleet Owner, Broadcast Engineering, Fire Chief, Mix and Electrical Construction & Maintenance.
Data cards for the files will be available after Walter Karl takes management of the files.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters