Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, was named manager for the Blue Mountain catalog blow-in program. The program offers 1 million insertions annually and costs $35/M.
Blue Mountain catalog buyers purchase products including health/personal care, housewares, home decorating and entertainment. Buyers are 50 percent female with an average age of 50-plus and average order of $35.
