Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its management of the Simon Kidgits Club with 25,000 members.
Simon Kidgits Club consists of children ages 3-8 and their 25- to 45-year-old mothers. It is an offshoot of the ShopSimon loyalty club, a rewards program with 200 participating Simon retail shopping malls nationwide. Each parent fills out a form and pays $5 per child to sign them up.
The file is 90 percent female, and the base price is $85/M. Walter Karl suggests it for children's product offers as well as home- and family-related offers, gifts, magazines and fundraising.