Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, said Friday that it took management of the Tristar Infomercial Product Buyer file of 900,000 last-12-month buyers.
Tristar infomercial buyers are 54 percent female, 100 percent TV generated and have an average unit of sale ranging from $15 to $100. They purchase products such as The Power Juicer, Pasta Express, Petsy Brush, Ab Roller, Lateral Thigh Stepper and the Comfort Pedic Slippers.
Selections on the file include recency, dollar, geography, gender, product and credit card. The base price is $100/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters