Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for two new-to-market files of credit seekers.
The Good People With Poor Credit list has 2 million names of consumers who applied for a car loan and have poor credit. The Less Than Perfect Credit Seeker list contains 3 million consumers who applied for an unsecured bank credit card.
Selections available on both files include recency, geography and telephone number. Each file is 60 percent male and has a base price of $85/M.