Walter Karl, Pearl River, NY, yesterday launched its newest division called Walter Karl Interactive. The new division will focus on providing clients with unique and innovative marketing tools and methods, while utilizing the Internet and other high-tech mediums.
The interactive division offers the following: e-mail list management and brokerage; e-mail broadcasting with online results tracking and reporting; delivery of HTML-based catalogs via e-mail; appending of e-mail addresses to both consumer and business lists; direct mail-based promotions to drive traffic to Web sites; InfoConnect — an online, real-time, Internet-based data enhancement tool; Internet Finder — a 10 million-name database of known Internet users; and CD Netlink — a multimedia CD-ROM distributed to high-tech conference attendees which features Web pages, Web links, banner advertising and free software.
