Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced that its Walter Karl Interactive division yesterday launched Gen Plus, a lead generation service for marketers.
The firm partnered with a number of Web sites to provide qualified prospects for its clients to build their online databases. The service is available to business-to-consumer and business-to-business marketers.
Cost of the leads ranges from 20 cents to $20.
For more information, contact Mike Cohen, general manager, Walter Karl Interactive at 646/336-4163 or [email protected]