Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced its appointment yesterday as list manager for the BabyZone list of 553,000 last-12-month expectant and new parents.
The BabyZone file consists of users of the BabyZone.com online content tools and community features. The file is 95 percent female with an average age of 32 and average household income of $60,000.
