Correction
Walter Karl is an authorized agent to offer several insert media programs for SBC Communications Inc. Information at DMNews.com and in the March 15 issue were incorrect.
Walter Karl Gets SBC Insert Programs
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced its appointment yesterday as manager for the SBC Communications Inc. insert media programs including four ride-along programs and one statement stuffer program.
The SBC Primary Delivery — Residential Ride Along Program is made up of 48.3 million residential telephone directory deliveries for 2004. The price for this program is $75/M.
The SBC Primary Delivery — Business Ride Along Program is made up of 6.9 million telephone directory deliveries to businesses for 2004. The price is $75/M.
The SBC New Mover — Residential Ride Along Program has 6.8 million residential new mover telephone directory deliveries for 2004. The price is $150/M.
The SBC New Mover — Business Ride Along Program has 462,000 residential new mover telephone directory deliveries for 2004. The price is $150/M.
The SBC Business Statement Stuffer Program has 202,000 monthly Southwest region statements and 34,000 monthly East region statements. The inserts accompany the SBC Smart Yellow Pages customer bill. The cost of this program is $60/M.
