Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for the PlayGolfNow.com list of 609,000 golfers.
The PlayGolfNow.com site publishes an online weekly newsletter called Golf Deals that site subscribers opt in to receive.
The file is 70 percent male with an average age of 45 and average income of $56,000 to $75,000 annually. Selects include geography, gender and recency as well as lifestyle data, e-mail addresses and telephone numbers. Base price is $85/M.