Wal-Mart.com Names GSD&M As First Agency

Wal-Mart.com, a joint venture of Wal-Mart Stores Inc. and Accel Partners, San Francisco, has named GSD&M, Austin, TX, as its first advertising agency of record.

The retail site currently has closed shop for renovation and will open in a few weeks with a special, undisclosed offer for holiday shopping, according to a note posted by CEO Jeanne Jackson.

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