Volvo Cars of North America will promote the upcoming launch of Volvo's new XC90 sport utility vehicle across the America Online family of interactive brands and feature several “AOL Anywhere” devices in promotional campaigns, AOL and Volvo said yesterday.
Volvo's XC90 will be featured in the Autos areas of the America Online service, Netscape and CompuServe where consumers can go to get detailed information on not only the XC90 but Volvo's full line of automobiles as well. Volvo and AOL plan to create a My Volvo page where current and prospective Volvo owners can get information from the Volvo Owners' Circle, access MyAOL and link to special AOL / Volvo promotions. The XC90 is slated for retail availability in November 2002.
The two companies said this new initiative will build on the success of the companies' earlier advertising relationship, in which they collaborated on the first-ever online-only launch of a new car, the Volvo S60.