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VNU Debuts Book Standard

Trade magazine publisher VNU Business Media announced yesterday the launch of a Web site for the book publishing industry.

Content on thebookstandard.com includes breaking news, first-look book reviews, proprietary charts, searchable databases and expert analysis.

The site results from cooperation between VNU Business Media — which publishes Billboard, The Hollywood Reporter, The Bookseller, Kirkus Review, Editor & Publisher and Adweek, among other business-to-business publications — and VNU's Nielsen Bookscan, a point-of-sale-based retail sales monitoring service for books covering 6,000 locations nationwide.

Some content will be free, with the rest available by subscription for $9.95 monthly. Full access includes complete chart information, extensive databases and industry contacts.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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