Pepsi’s been doing a pretty great job with its advertising-as-entertainment strategy, some great examples include its “Uncle Drew” series, and its stunt driving pranks with racing champion Jeff Gordon.
In this video, Gordon and Pepsi get revenge on Jalopnik/Gawker writer Travis Okulski, who had previously questioned the veracity of their last stunt driving prank. I have to admit, it’s pretty entertaining to watch poor Okulski scream and yell helplessly in the back seat as Gordon, playing an ex-con running from the cops takes him on a terrifying ride.
