Coke Argentina just released an ad for the Coca-Cola ‘Life’ brand, that is a must watch, especially for new parents.
The 60 second long spot has all the highlights from the first year of parenthood that will evoke plenty of memories (and cringe worthy moments) for a lot of mothers and fathers. From the lack of sleep, to disastrous messes, the ad has all the frustrations of the first year of parenthood on display. But it ends on a funny, uplifting note that is sure to help this video get endlessly shared on social media.
The ad was developed by Santo Buenos Aires. “Having children is not just life’s most important moment, but the ultimate test to connecting with your best side,” says Santo executive creative director Sebastian Wilhelm, speaking to Fast Company, “Coke Life is a new kind of Coke. We’re just starting to build this brand, setting up its world, its tone of voice. We were aiming for ’emotional comedy’ [with this ad]. The kind that makes you smile and weep at the same time.”
