When we first acknowledged Blizzard Entertainment’s latest smash hit video game, Overwatch, the game had amassed something in the area of 7 million users. That was a couple of weeks ago.
As of this writing, the game has surpassed 10 million active accounts. Anyone who looks beyond these numbers will likely find some truly exemplary execution on several contemporary marketing strategies. We discuss those strategies in our latest marketing review video, and explore how Blizzard flipped common marketing practices like influencer marketing and UGC to great effect.
