How shoppers interact with brands is more multichannel today than ever before. They’re on their smart phones, their tablets, their desktop computers. That’s a well-known fact.
But what really classifies these consumers as digitally connected from a marketing perspective is the data and the profiles that follow them as they quickly move between channels.
So, how do marketers approach these consumers differently than consumers of the past? Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, met with Ginger Conlon, editor-in-chief of Direct Marketing News, to discuss just that.
Says Kocsis: “Our job as marketers really is to capture that data and start to recognize those consumers as they show up in various places.”