Video: How Sephora uses Pinterest to spot trends

Here’s the latest video in a series of brands talking about how they use Pinterest as part of their marketing strategy.

Bridget Dolan, Sephora’s VP of interactive media outlines the beauty brand’s strategy for the platform in this video from a Pinterest event. Dolan talks about how the platform is especially useful in spotting trends, and reaching customers at the exact right time when they are about to make a purchase.

Definitely worth watching the video, if only to see how other brands are wholly embracing native content strategies to reach their customers in a way that seamlessly blends editorial value and marketing.

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