Brian Lustig recently wrote a post for The Hub telling us a few things we can learn from the hot new startup Coin about launching a product. You can add this video to that list.
Sometimes, the quickest, easiest and most attractive way to explain how your business works is to make a video. Not only is video way more engaging than text, images or infographics, it’s now cheaper than ever to do.
The premise of Coin is simple enough. It’s a single digital card that hosts all your credit cards on it, eliminating the need to carry multiple cards. You may ask yourself, “Do I really need that?” Maybe not. But this video will come very close to convincing you that you do.
