Vertis debuted its Grand Opening Toolkit for retailers yesterday. The toolkit offers a step-by-step guide and detailed promotion plans, the company said. It also has timelines to ensure that the grand opening encourages customers to visit stores. Its ultimate aim is to increase sales and build customer loyalty.
The program includes planning and strategy, audience targeting, creative design, and promotional tools. One of the special features included in the toolkit is “ÁAlcance!” a new Hispanic marketing tool by Vertis.
Other products in the toolkit include Vertis' new Interactive Promotional Tool, that has a peel-off “reveal mechanism” for various promotional purposes such as coupons and private-label programs.
The toolkit also contains targeted advertising inserts; direct marketing programs; out-of-home advertising; Vertis' Door-to-Door program, door hangers delivered to consumers near a store's location; and in-store communications banners and point-of-purchase displays to ensure consumers are easily directed to their favorite items.