Vertis Communications has renewed a joint marketing agreement with Structural Graphics to offer data-driven direct marketing solutions and a portfolio of designs.
In addition to the existing 10 patented dimensional designs, Vertis, Baltimore, and Structural Graphics, Essex, CT, will work on developing new products such as inline pop-ups, personalized lenticulars and pull-and-reveal four panel mailers called Slider and The Flapper that can be personalized. All these formats can be used in a variety of media, including magazine inserts and personalized mail.
The effectiveness of dimensional advertising is shown by research, according to the company. For example, a Time Inc. readership survey said that 91 percent of readers recall the messaging delivered in a dimensional ad.
