E-mail service provider VerticalResponse has partnered with Palo Alto Software, a small business software developer.
Under the terms of the agreement, VerticalResponse’s e-mail marketing platform will be integrated within Palo Alto Software’s Email Center Pro, an e-mail response management tool.
“It gives us access to the Palo Alto customer base and we have always had our best practices centered around online marketing, but I think that our customers can benefit at looking at their overall business plan as well, and now they have access to Palo Alto’s services, as well,” said Alan Keller, VP of business development at VerticalResponse.
The partnership also gives customers of Palo Alto’s Marketing Plan Pro and Business Plan Pro products access to VerticalResponse’s e-mail marketing, survey and direct mail postcard services. These customers can also use VerticalResponse’s white papers and best practices.