Madison Direct Marketing, Stamford, CT, announced yesterday the relaunch of the Verizon Information Systems New Mover Telephone Directory Ride Along Advertising Program after a two-year absence from the market.
The program is sent to 6.8 million new mover households annually and reaches new movers within seven to 10 days of their request for telephone service. Households get a specially branded Verizon envelope delivered by direct mail attached to the new phone directory.
Cost of participation in the program depends on quantity.
Madison Direct has been appointed to produce and manage the program and suggests it for offers such as television services, Internet service providers, newspapers, big box retailers, home furnishings, utilities and financial services.