Direct marketing and media services company VentureDirect Worldwide, New York, is gearing up to combine its list marketing and online services expertise as it goes about positioning itself as a leader in the expanding e-mail marketing industry.
President Richard Baumer said e-mail marketing combines the best qualities of traditional direct marketing and online marketing. “Opt-in e-mail marketing makes sense and is an ideal addition to the media mix for most VentureDirect clients,” he said.
VentureDirect has three list divisions — List Management, List Brokerage and Compiled Lists — as well as three online divisions — Online Media Planning and Buying, The @dventure Network (www.ad-venture.com) and The Free Forum Network (www.freeforum.com).
The company has added seven new opt-in e-mail lists in the last three months — GolfUniverse.com & GolfNow.com, Introserve.com, MWN Sports Coaches Opt-in, Winanewcar.com, Bettergolf.net, Peelworld.com, and Liveflowers.com. Other opt-in e-mail lists managed by VentureDirect include Catalog-Mart.com, Newsletter-Library.com, Did-it.com, and Ultimate Internet Shoppers. And new ones are constantly being added.