VentureDirect Worldwide announced its appointment yesterday as list manager of 22 consumer publication subscriber files and seven category master files from Harris Publications totaling more than 350,000 names.
The Harris Publishing category master files are new and include subscribers, direct mail purchasers and hobbyists in interest categories including music, crafts/home decor, outdoor sports/recreation, cars/auto racing, health/self-improvement and more. The master files are as follows:
· Harris Publications Ultimate Consumer Master File with 350,000 names.
· Harris Publications Music & Lifestyle Master File with 110,000 names.
· Harris Publications Home & Decorative Master File with 100,000 names.
· Harris Publications Car & Racing Master File with 20,000 names.
· Harris Publications Outdoor Group Master File with 25,000 names.
· Harris Publications Health & Self-Improvement Master File with 17,500 names.
· Harris Publications Urban Master File with 40,000 names.
Harris individual subscriber files include magazine titles in each category that are included in the master files. In the music and lifestyle category they are XXL, Revolver, King, Guitar World and Guitar World Acoustic. In health and self-improvement they are Woman's Own, Celebrity Hairstyles, Exercise & Health, Men's Workout and Small Business Opportunities.
In home decor they are Quilt, Country Almanac, Country Collectibles, Country Decorating Ideas and Victorian Decorating. In the outdoor category they are Tactical Knives, Whitetail Hunting Strategies, Combat Handguns, Guns & Weapons for Law Enforcement and Guns of the Old West. In the cars/racing category they are Drag Racing Action and Mopar Action.
VentureDirect said it plans to maximize list potential by adding consumer data enhancement overlays.
